Market research, Trends, Scenarios

The institute focuses on innovative and evidence-based market research and innovative trend research for the various care segments and beyond for individual indications or diseases.

The ITC offers the creation and modelling of specific scenarios for the development in defined care segments.

Empirical Market Research is carried out in cooperation with our partner CRP – Creative Research Partners in Hamburg.

The institute’s range of services in this area includes the following:

  • Patient workshops

  • Physicians and pharmacists workshops

  • Structured telephone interviews

  • Structured questionnaire surveys

  • Personal interviews

  • Development of interactive online surveys

  • Explorative stakeholder workshops